Synergy refers to when the interactions between two organisations team together to produce an effect for a media in which they could not have achieved on their own. For example, when media is promoted across other platforms.
Great results are expected to come from synergy, such as organisations getting more work done together than when they were apart. All in all, synergy means the working together between two organisations. Across the age of media, synergy is very critical and vital towards success.
Synergy can be positive or negative depending on what happens. In a positive sense, it can be referred to as a "2+2=5" effect. This means the effects of working together more than just doubles the output.
Synergy is supported through the media nowadays, such as downloading methods, dvd and the web. Working examples include Shaun of The Dead working alongside Universal studios.
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