Advertising Films

Place	Advantage	Disadvantage
Bus stops	Buses travel around the entire city. Good chance it will be seen by most, making up a huge percentage of the population.	On a moving vehicle, only to be seen for a few seconds
Billboards	Huge space coverage, very elaborate for people to see	Little disadvantages, however one can lie in placing. If they are placed in places which are isolated or ‘closed’, not many people will get to see it. Would be a huge waste of money and time for the a less desirable effect for the production.
Magazine	Those who buy magazines normally have at least near-expertise knowledge on the gossip and current affairs of media in modern times.	You have more of an ‘option’ to see magazines, and they have to be bought, so therefore the range of audience is more limited as they are less likely to be seen this way.
Cinema	Cinema’s is a very popular form of leisure activity, and contains many different genres of films, therefore many people will have their attention	People do not come to the cinemas to watch adverts, so they are much easier to ignore and forget

Biggest in size order: Billboards, Cinema, Bus stops, magazine

Shape: rectangular, mostly.

Design:

-Normally 3 primary colors which go well together

Where film trailers are shown

Film trailers are shown in a variety of places. They can be seen on various things in society, such as on buses, television, movie screens, sliding posters in places such as the city center, various places on the internet, such as YouTube, apps on your phone, on DVDs and blu-rays before the film even starts. Throughout this, this manages achieve a wide range of coverage for new film releases, so that it will reach the ears of all members of society, catching their attention, therefore gaining a massive number of consumers. Without film trailers being shown, income would drastically decrease due to the unawareness of the fans. It would be up to gossip and research from fans to spread the word of a new film being released, which is not exactly professional.

The place seen effects how you respond to the making of a new film trailer in my opinion. For example, seeing it on a bus is not the same as seeing a film trailer on the internet.

On a bus, you will see: The selling picture, the release date at most. Plus, a bus is normally moving, so you will see it for only a good few seconds, not enough to soak in all the detail.

On the internet website page: You will see the selling picture, even the trailer itself, as well as the audience’s reaction (from places like YouTube, Instagram). You will get dialogue, hints and even opinions that may even influence yours depending on the subject.  

This affects how I respond to it because of the sheer amount of difference in detail between the two. Bottom line, internet provides so much more insight than a banner on a vehicle.

A)     When people watch TV, they do not usually concentrate during the adverts. This is true because adverts normally appear as an inconvenience, as people are normally too interested into the show to even care.

B)     More people watch TV than go to the cinema. Therefore, it is very likely that through adverts, attention payed or not, many, many people will be aware of it. In fact, it is a very suggested place of showing film trailers.

C)     DVD’s are watched over and over again. So, even though people are seeing trailers multiple times, there is still the factor that many people even do not even own a DVD player, more films are being watched on the internet, due to the increase of piracy over the years.

D)     People often fast-forward to the start of the film. This is a good point as people never really CHOOSE to watch adverts anyway.

E)      Positing links to trailers significantly boosts viewing figures. This is an example of using the internet’s many advantages. It is a double positive since the internet has already enough of a publicity boost, but using it to further widespread the attention of the film gives so much more of a chance in terms of consumerism.

Primary Audience Research

Primary Audience Research

A character that represents my audience.

Likes: My character will like sport, obviously. But using semantics, this further means my character will be interested in a challenge, will be interested in teamwork, hard work, competition and improvement of physical development. Sport is a great way to show and exercise ambition, so my ideal character would be very enthusiastic about tackling any obstacle. The keyword is action and involvement. They will have an inherited sense of duty from becoming familiar with a regular participation in sport. Therefore, they will be attracted to a production that appears to be fully of extremity and intensity, it relates to their nature and can even stimulate it. This effects my ideas by making encouraging me to make my production more ‘tough’, more ‘hard-core’. Meaning to give a more rough and survival-like terrain included in the atmosphere within each shot. This could be in showing the clear suffering of the characters, (knees on floor banging the ground), out of breath shots, etc. Even a bit of shouting.

Dislikes: Of course, for anything that requires a lot of exhausting work of any kind, my ideal audience member will have a stronger-than-usual distaste for failure, since it would be very painful to put in mounds of work for so little. They would also dislike a lack of motivation or a constant sense of negative energy stemming from other characters, as it would serve as a ‘buzz kill’ for the vibe of willingness that they emit. My ideal audience member would also hate missing out on the opportunity to improve and work, or facing a challenge that they seem that they cannot overcome. This effects my ideas by helping me realise that the trailer should not be too emotional. Therefore, I will minimise the amount of misery so it does not look too soppy, making my audience cringe. But I manage to be maintaining the level of ‘teasing’ overall.   

How will my target audience effect my choice of design?

Props: To make appeal to all sprinters and other sportsmen, being my audience, I will have to get sport-specific equipment in order to better relate to my audience. This includes track spikes, starting blocks. If these were not acquired, the production would not look professional, and would not be as relatable towards those watching. It would ultimately reduce the appeal and quality due to the appearance of lack of knowledge of the sport in the production. This helps me add a sense of nostalgia towards my audience, thus making it more enjoyable.

Locations: More about professionalism, I have searched the potential locations that most athletes train in. A form of training undertaken by international sprinter, specialising in the 400m, Matthew Hudson-Smith, trains by the process of gym, hills and track work. This is in fact where most aspiring professional athletes train, so this is why these locations are the most likely to make it in. (Hills refers to a grassy field with steep ground). Helps to know which locations to use.

Source: http://www.mensfitness.com/training/endurance/train-like-an-olympic-sprinter and https://www.livestrong.com/article/467983-training-routines-for-olympic-track-sprinters/

Having defined my target audience as determined, competitive, and passionate and applied, I will make sure my production makes it up to their expectations by making sure most aspects of my production is inspirational and has an aspect of motivation buried within it. For example, through the backing track of the music, I aim to use a sort of uplifting track for the effect of giving a sudden energy rush towards my audience.

Having defined my audience as ranging from a wide variety of backgrounds (working-middle class mostly), I will make sure my production makes it up to their expectations by not entirely focusing on the class itself, for I do not want to send a wrong message (making it look like success depends mostly if you come from a more-fortunate background). I want it to make it look like hard work and near maniac-devotion are key-elements in reaching a desired level.

How have my sources helped me in my research?