Primary Audience Research

Primary Audience Research

A character that represents my audience.

Likes: My character will like sport, obviously. But using semantics, this further means my character will be interested in a challenge, will be interested in teamwork, hard work, competition and improvement of physical development. Sport is a great way to show and exercise ambition, so my ideal character would be very enthusiastic about tackling any obstacle. The keyword is action and involvement. They will have an inherited sense of duty from becoming familiar with a regular participation in sport. Therefore, they will be attracted to a production that appears to be fully of extremity and intensity, it relates to their nature and can even stimulate it. This effects my ideas by making encouraging me to make my production more ‘tough’, more ‘hard-core’. Meaning to give a more rough and survival-like terrain included in the atmosphere within each shot. This could be in showing the clear suffering of the characters, (knees on floor banging the ground), out of breath shots, etc. Even a bit of shouting.

Dislikes: Of course, for anything that requires a lot of exhausting work of any kind, my ideal audience member will have a stronger-than-usual distaste for failure, since it would be very painful to put in mounds of work for so little. They would also dislike a lack of motivation or a constant sense of negative energy stemming from other characters, as it would serve as a ‘buzz kill’ for the vibe of willingness that they emit. My ideal audience member would also hate missing out on the opportunity to improve and work, or facing a challenge that they seem that they cannot overcome. This effects my ideas by helping me realise that the trailer should not be too emotional. Therefore, I will minimise the amount of misery so it does not look too soppy, making my audience cringe. But I manage to be maintaining the level of ‘teasing’ overall.   

How will my target audience effect my choice of design?

Props: To make appeal to all sprinters and other sportsmen, being my audience, I will have to get sport-specific equipment in order to better relate to my audience. This includes track spikes, starting blocks. If these were not acquired, the production would not look professional, and would not be as relatable towards those watching. It would ultimately reduce the appeal and quality due to the appearance of lack of knowledge of the sport in the production. This helps me add a sense of nostalgia towards my audience, thus making it more enjoyable.

Locations: More about professionalism, I have searched the potential locations that most athletes train in. A form of training undertaken by international sprinter, specialising in the 400m, Matthew Hudson-Smith, trains by the process of gym, hills and track work. This is in fact where most aspiring professional athletes train, so this is why these locations are the most likely to make it in. (Hills refers to a grassy field with steep ground). Helps to know which locations to use.

Source: http://www.mensfitness.com/training/endurance/train-like-an-olympic-sprinter and https://www.livestrong.com/article/467983-training-routines-for-olympic-track-sprinters/

Having defined my target audience as determined, competitive, and passionate and applied, I will make sure my production makes it up to their expectations by making sure most aspects of my production is inspirational and has an aspect of motivation buried within it. For example, through the backing track of the music, I aim to use a sort of uplifting track for the effect of giving a sudden energy rush towards my audience.

Having defined my audience as ranging from a wide variety of backgrounds (working-middle class mostly), I will make sure my production makes it up to their expectations by not entirely focusing on the class itself, for I do not want to send a wrong message (making it look like success depends mostly if you come from a more-fortunate background). I want it to make it look like hard work and near maniac-devotion are key-elements in reaching a desired level.

How have my sources helped me in my research?