Where film trailers are shown

Film trailers are shown in a variety of places. They can be seen on various things in society, such as on buses, television, movie screens, sliding posters in places such as the city center, various places on the internet, such as YouTube, apps on your phone, on DVDs and blu-rays before the film even starts. Throughout this, this manages achieve a wide range of coverage for new film releases, so that it will reach the ears of all members of society, catching their attention, therefore gaining a massive number of consumers. Without film trailers being shown, income would drastically decrease due to the unawareness of the fans. It would be up to gossip and research from fans to spread the word of a new film being released, which is not exactly professional.

The place seen effects how you respond to the making of a new film trailer in my opinion. For example, seeing it on a bus is not the same as seeing a film trailer on the internet.

On a bus, you will see: The selling picture, the release date at most. Plus, a bus is normally moving, so you will see it for only a good few seconds, not enough to soak in all the detail.

On the internet website page: You will see the selling picture, even the trailer itself, as well as the audience’s reaction (from places like YouTube, Instagram). You will get dialogue, hints and even opinions that may even influence yours depending on the subject.  

This affects how I respond to it because of the sheer amount of difference in detail between the two. Bottom line, internet provides so much more insight than a banner on a vehicle.

A)     When people watch TV, they do not usually concentrate during the adverts. This is true because adverts normally appear as an inconvenience, as people are normally too interested into the show to even care.

B)     More people watch TV than go to the cinema. Therefore, it is very likely that through adverts, attention payed or not, many, many people will be aware of it. In fact, it is a very suggested place of showing film trailers.

C)     DVD’s are watched over and over again. So, even though people are seeing trailers multiple times, there is still the factor that many people even do not even own a DVD player, more films are being watched on the internet, due to the increase of piracy over the years.

D)     People often fast-forward to the start of the film. This is a good point as people never really CHOOSE to watch adverts anyway.

E)      Positing links to trailers significantly boosts viewing figures. This is an example of using the internet’s many advantages. It is a double positive since the internet has already enough of a publicity boost, but using it to further widespread the attention of the film gives so much more of a chance in terms of consumerism.