Film Posters

Definitions:

Typography: The style and appearance of printed matter, being words.
Iconography: visual images and symbols used in a work of art, being pictures.

Key Image: The main image that
Enigma Codes: Refers to mystery in a text. Clues are dropped about A hidden meaning, but that is as far as it goes.
Tag Line: The film's slogan which is memorable.

Language and mode of address: The way how text speaks to the reader
Action Codes: Visual codes often associated with A particular genre.

Star Names: Draw audiences to a film that are linked to certain roles.

Notes:

Every form of media has a target audience, they may be mainstream or niche.
Media text will in fact attract an audience and create appeal.

Four ways of achieving this are:

Language & mode of address
Familiarity and novelty
Use of stars and Celebrities
Design and layout/Technical codes

For example:

"IMAX"- implies a promise of high quality, a great cinematic experience.
Images of an explosion, an action code.
Recognition of actors, draws an audience, of a particular genre, or anyone
Colour coding and text must keep in touch with the genre
Tag Line, the catch phrase, could create emphasis, must be catchy and attracting.
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Examples of a sports film poster; "Remember the Titans" Typography, Iconography, codes, key image, star names, mode of address

• The main aim of this poster is to portray a specfic sport as a vicious and serious field to partake in.  This poster consists of two main colours black and a goldish-brown. This gives a double meaning towards how this sport is seen in the film, the black represeting the coldness, violence, monstrous side of sport, shown to all who take it serious - and the golden brown is to represent the feeling of glory and the position of high status to those who are victorious, as well as the pride for giving it your all. 
• In this sports poster there is a silhouette of a man with a sports helmet with two enormous weapons in his hands. The film's genre is sport and the sport in the film is football. This image is supposed to be symbolism that matches are no different than battles, and that athletes are no different than warriors. This captures the readers attention as this portrayed image gives a riviting and exciting image that captures the viewers attention.
• There is an image of a young man staring off into a distance, upwards, with a serious and vacant look in his eyes. This is coherent with the colours and images of the poster as it implies the same amount of grave cruciality that the movie may have. This is also carried by the font of the film - being bold, big and elaborate, no coincidence that these are characteristics a great sportsman should have -being bold, big (in stature) and standing out.
• This also includes star names - Denzel Washington has received 'three Golden Globe awards, a Tony Award, and two Academy Awards, Best Supporting Actor for the historical war drama film Glory, and Best Actor for his role as a corrupt cop in the crime thriller. With his name being so big globally and having made so many notable and memorable appearances, having his name in the poster is a smart move as it will draw a huge audience, to a point even where an audience comes from outside the interest of genre - leading to a greater chance of huge success for the film. 
• Overall, this films target audience would in fact be those teenage boys in education who partake in sport (14-18 y/o). This would be becase of the plot - being high school football being seen as a way of life - the quote "way of life" giving more evidence about the sport of football being a means of survival, aplenty of 'do or die' situations - how serious the sport is being taken, to a point where it is much more than a game, being sure to influence powerful emotions. Due to it being in 'high school' and 'football' is actually more rugby (in the view of how it is typically seen in the UK)  - this film more relatable to the boys in America than the UK- therefore the audience is more for those in the US.